An original version of this article was posted on the Elcom blog last week including a link to the ‘3 Drivers of Change in the Modern Workforce’ eBook – highly relevant content and research for this topic. And I wanted to share more details including two video interviews, so here we go. Read more →

College students in the Boston area now have the opportunity to win amazing prizes for engaging with brands on social media. Combine the social sweepstakes experience with an annual event at Fenway Park on Saturday, September 12th, and social engagement magic happens. Let’s call it an engagement marketing triple play! Read more →

We’re at the Squaw Creek Resort this week for MediaPost’s Cross-Channel Marketing Insider Summit. I won’t kid you, the Lake Tahoe region during this time of year is an incredible place to connect with industry creators, ideas, and insights. I'm diving into cross-channel attribution with three experts; you can follow conversation with #CCMIS on Twitter. Update: watch the session on-demand, now! Read more →

We’re at the ClickZ Live San Francisco event today and it’s my pleasure to moderate the ‘Advanced’ track with some extraordinary speakers and industry experts. Companies represented include CNN, Google, M&C Saatchi Mobile, Performics, Pixalate, and Trustworthy Accountability Group (TAG). This #CreateSheet is a work in progress based on onsite discussions and your tweets. Read more →

During the Sustainable Brands 2015 conference in San Diego, experts on a 'Sustainable Cities' panel discussed big issues and a few case studies around global brands building innovative partnerships with cities. They also shared how new, non-conventional partnerships are necessary and hinted of news to come that corporate sustainability teams would find useful. Learn more from Ford, Microsoft, Cisco Systems and more. Read more →

In May 2015, I wrote about a complex intersection between human motivation, digital, and sustainability that Elcom and Creatorbase are exploring. This is not an easy intersection to assess and navigate! It requires that you connect many relevant perspectives and focus where necessary for a particular digital and sustainability challenge and/or opportunity. We're laser focused and invite you to join our live webinar and conversation on July 22nd; use #WorkforceSuccess15 before, during and after the webinar. Read more →