Check out some key takeaways from this Social Shake-Up 2015 panel in Atlanta including Beth Gregg, CEO of ShopperBridge, John Holland, Senior Manager Analytics at The Home Depot, and Mark Josephson, CEO of Bitly. Our conversation was all about analytics for creating mobile and social customer experiences. Let's do this! Read more


I started tinkering with sustainable design back in 1985 when we created a consumer product that was sold in Office Depot, etc. At the time, I didn’t know we were actually practicing sustainable design. Fast-forward 30 years with some recent digital transformation work at various technology companies, mixed with some purpose-driven work via creatorbase and voilà ... Elcom and creatorbase are teaming to explore and share insights focused on human motivation, digital and sustainability. Read more


When someone says, “the sky’s the limit” – what do they mean? The short answer, with a NYC skyline as a backdrop, there’s practically no limit to the opportunities before us! And that sums up a new alliance between Acronym and creatorbase. Read more


Ensighten recently co-hosted their AGILITY 2015 conference in San Francisco and members of the creatorbase community were onsite to hear, see, and feel how to leverage a vast sea of data for improving customer experiences. This is an exceptional overview of the event including video interviews with Josh Manion, Founder and CEO of Ensighten, and Stefan Tornquist, VP Research at Econsultancy; plus related coverage from a number of creators! Read more


When you experience a jam-packed event and comprehensive program like the recent MarTech Conference in San Francisco, it’s a challenge to summarize all the content and good ideas into a few salient points. For this overview, let’s use a mealtime favorite to share three ideas. Read more


Last week’s MarTech Conference in San Francisco was an effective mashup of marketing and technology professionals and discussions. The Econsultancy and IBM study called 'The Consumer Conversation' was announced during the event and helps to paint of picture of CX opportunities and challenges. Tune into a brief video interview and download the new report. Read more