We’re at the Squaw Creek Resort this week for MediaPost’s Cross-Channel Marketing Insider Summit. I won’t kid you, the Lake Tahoe region during this time of year is an incredible place to connect with industry creators, ideas, and insights. I'm diving into cross-channel attribution with three experts; you can follow conversations on the live stream and with #CCMIS on Twitter.
We’re at the ClickZ Live San Francisco event today and it’s my pleasure to moderate the ‘Advanced’ track with some extraordinary speakers and industry experts. Companies represented include CNN, Google, M&C Saatchi Mobile, Performics, Pixalate, and Trustworthy Accountability Group (TAG). This #CreateSheet is a work in progress based on onsite discussions and your tweets.
During the Sustainable Brands 2015 conference in San Diego, experts on a 'Sustainable Cities' panel discussed big issues and a few case studies around global brands building innovative partnerships with cities. They also shared how new, non-conventional partnerships are necessary and hinted of news to come that corporate sustainability teams would find useful. Learn more from Ford, Microsoft, Cisco Systems and more.
In May 2015, I wrote about a complex intersection between human motivation, digital, and sustainability that Elcom and Creatorbase are exploring. This is not an easy intersection to assess and navigate! It requires that you connect many relevant perspectives and focus where necessary for a particular digital and sustainability challenge and/or opportunity. We're laser focused and invite you to join our live webinar and conversation on July 22nd; use #WorkforceSuccess15 before, during and after the webinar.
Check out some key takeaways from this Social Shake-Up 2015 panel in Atlanta including Beth Gregg, CEO of ShopperBridge, John Holland, Senior Manager Analytics at The Home Depot, and Mark Josephson, CEO of Bitly. Our conversation was all about analytics for creating mobile and social customer experiences. Let's do this!
I started tinkering with sustainable design back in 1985 when we created a consumer product that was sold in Office Depot, etc. At the time, I didn’t know we were actually practicing sustainable design. Fast-forward 30 years with some recent digital transformation work at various technology companies, mixed with some purpose-driven work via creatorbase and voilà ... Elcom and creatorbase are teaming to explore and share insights focused on human motivation, digital and sustainability.