Business changes are underway at Nokia, according to recent restructuring news posted on Unstrung. In addition to shifts in organization and financial reporting structures, acquisitions are anticipated.
The company's mobile device business accounted for 57 percent of
revenues in the first quarter of this year. Nokia reported first
quarter revenues of €9.856 billion (US$13.2 billion), of which €5.583
billion ($7.5 billion) came from mobile phones. Nokia
recently stated that it expected to increase its global device market
share in the second quarter from its estimated 36 percent in the first
quarter of this year.
Dr. Kai Öistämö, head of the mobile phone business group, will
lead the new devices unit. Niklas Savander, who runs the technology
platforms group, will move to head up the services and software unit. Anssi Vanjoki, head of the multimedia business group, will move to
lead the new markets unit and Mary McDowell, head of the enterprise
solutions business, will take on the chief development officer position.
This information is about 6 months old but I wanted to share some public nuggets from MarketingSherpa's B2B Demand Generation Summit
I attended in November 2006 in San Francisco. Since most marketers are concerned with sales tools, lead generation, cultivation and retention that drives revenue -- I
think you'll find some of the session PPTs insightful and useful. Notable presentations were Day 1, #s 2 and 4; Day 2, #s 1, 3 and 5.
Some key tips:
Content is critical! And that means
content for thought leadership, demand generation, purchase process, post
sale and sell-through. It's one thing to create cool campaigns that get
people excited, and another to actually deliver the right content, at
the right time to support the relationship life cycle -- content that
effectively moves prospects from oblivion to satisfied
customers/partners.
Create target audience personas to
better understand who you're talking to, their pain points, and what
they want to hear/experience from your company.
Landing page strategies are changing! Consider using more audience segmentation and content variations in
landing pages to attract prospects, facilitate decision-making and
sharing, and increase conversion rates.
There's a whole new set of metrics for outbound programs. Take a more
holistic approach to measuring marketing impact that drives revenue, not just awareness and raw leads.
Improve virtual teaming and info
sharing -- with resources inside and outside of the company -- to
communicate, execute and achieve successful results.
2006 event PPTs are available for download. I plan to attend the 2007 Summit in SF and recommend it to others that value networking and exchanging best practices with marketing peers and industry leaders.
This year's Father's Day was extra special. Most recently, with the births of two children (daughter, 2 years and son, 9 months), Father's Day takes on a whole new meaning! We all went to Grandpa's house and took a dip -- a first for our son. These past few weeks have been challenging to say the least, but last Sunday helped me to clearly see that fatherhood is one of my most important roles in life, and a lot of fun too.
September 7, 2009 Update: I just submitted this business idea and patent details to ABC's Shark Tank, a reality TV show for entrepreneurs, business people and investors. At this point, I'm thinking there is nothing to lose and much to gain. Plus, if I'm selected to appear on the show to pitch this business/product idea -- I will rely on the creatorbase community to involve a lot of people in the preparation process and potential payoff. I know submitting to ABC's Shark Tank is a stretch but today is Labor Day and being an entrepreneur or creator is a labor of love every day -- and in this economy -- a necessity as well. Here's a clip from a recent episode. Stay tuned!
Original Post in 2007:New product ideas come and go, and the same can often be said for market trends. But it's safe to say that Web 2.0 (Amazon, Google, YouTube, Facebook, LinkedIn, Twitter, TelePresence, Flickr, eBay, this blog like millions of others, etc.) has helped to turn around the Telecom industry, and new Internet and mobile Web services are increasing in popularity everyday with incredible adoption and usage worldwide. Similar to the rapid growth of TV infrastructure, programing, services and viewers in the last century when television went from black & white to color [and now, reality TV] -- people from all walks of life are discovering and relying on Web 2.0 content, services and communities to live, work, play, learn, share and be mobile.
Remember the infamous TV Guide that rested on millions of coffee tables and was THE periodic source for programming info, editorial content and sponsored ads? Maybe it's time for a Web 2.0 Guide, next to every desktop computer, so people of all ages can be reminded of and access specific content, services, tips and offers via the Internet. And wouldn't it be great if this new Web 2.0 Guide was updated periodically based on preferences from people on the Web, helped to protect the environment (made from recycled materials), and replaced millions of old copy/book stands from companies like Fellowes?
Check out the "Media Support and Display Device, Method and System" (patent # 6488251) that I believe is the new Web 2.0 Guide that an innovative brand or investor will recognize is the next best thing since sliced bread. Remember, there was only one TV Guide necessary per television set and the same logic applies for a Web 2.0 Guide with on-demand, printed media refreshes when people choose to receive them in the mail.
I recently created and led a thought leadership initiative for Nokia that was both insightful and influential. We wanted to engage thousands of executives worldwide to capture and discuss their opinions on how business mobility is helping organizations, across many industries, to be more competitive and sustainable.
This effort included: quantitative and qualitative research; media partnering and outbound marketing; networking and a dinner discussion in NYC on 3/22/07 at the Nokia Flagship Store and Four Seasons Hotel; a report written by the Economist Intelligence Unit; media outreach and a press announcement; two key events ( CIO Forum in NY and CIO Summit in CA) to present the findings and discuss mobility strategies; and a June 28th webinar entitled "Business Mobility and the Agile Organization."
Download a complimentary copy of the EIU report to review data from more than 500 survey respondents, and read what executives from UPS, PwC, Sprint, Novartis, NTT DoCoMo and Ogilvy & Mather had to say about how their firms are becoming more competitive with business mobility strategies and execution.
by Erick Mott
