by Erick Mott
I recently created and led a thought leadership initiative for Nokia that was both insightful and influential. We wanted to engage thousands of executives worldwide to capture and discuss their opinions on how business mobility is helping organizations, across many industries, to be more competitive and sustainable.
This effort included: quantitative and qualitative research; media partnering and outbound marketing; networking and a dinner discussion in NYC on 3/22/07 at the Nokia Flagship Store and Four Seasons Hotel; a report written by the Economist Intelligence Unit; media outreach and a press announcement; two key events ( CIO Forum in NY and CIO Summit in CA) to present the findings and discuss mobility strategies; and a June 28th webinar entitled "Business Mobility and the Agile Organization."
Download a complimentary copy of the EIU report to review data from more than 500 survey respondents, and read what executives from UPS, PwC, Sprint, Novartis, NTT DoCoMo and Ogilvy & Mather had to say about how their firms are becoming more competitive with business mobility strategies and execution.
Your comments, ideas and links?
