by Erick Mott
I just finished reading Forrester's "US Interactive Marketing Forecast, 2007 to 2012" report authored by Shar VanBoskirk. I must say that it's an exciting time to be a marketer and working for a technology company that drives business results and customer satisfaction via the Internet. Four thoughts came to mind as I finished page 22:
- Email is still, and will continue to be, a killer app right smack in the middle of multichannel execution that relies on traditional and emerging channels to reach, transact with and retain customers
- The forecasted interactive marketing spend of $61 billion by 2012 is huge and will stimulate significant investments in both innovation and adoption of new technologies
- Distribution of spend will likely be equitable and not lean heavily toward any one channel
- Marketing organizations that consolidate will better manage "customer touch" across various channels and programs
If you're a senior marketer that already invests in interactive strategies (ie. email, search, blogs, Internet video, social networks, etc.) or investigating further, I suggest you purchase the report or read over the shoulder of someone who has.
Here's another tip. Register for a complimentary webinar that was recorded on November 13, 2007 entitled, "Multichannel Revolution - How Web 2.0 and Online Reputation Changes Strategy and Results." I moderated and we had some exceptional speakers from EEC / OgilvyOne, National Geographic and Habeas.
Register now for the on-demand webinar and share this link with your colleagues. Check it out.
Your comments, ideas and links?
