By Erick Mott
I suspect we all take email for granted once in a while; like electricity, transportation and now mobile communications. And I'll bet my 401K that most people rely on personal or business email at least once per day to get work done, buy from favorite brands, share with groups, or exchange personal messages. For better or worse, email and the Web have become an extension of who we are and how we interact with people, businesses and society at large.
Enter spam, phising, digital threats and the like. I'm not talking about a little here or there. For example, more than 90% of all emails sent daily worldwide is considered spam or worse. This glut of bad, unwanted messages are annoying for most and makes it difficult for legitimate senders to reach opt-in audiences. Further, excessive spam and related threats are causing consumers to tiptoe online and take protective measures into their own hands by using multiple email accounts and non-stop screening.
This article provides some insight into what Habeas calls the Email Insecurity Factor and how it impacts consumers and executives that rely on email. Our reality is spam is not going away. And while most people won't give up email, they will use a number of identities and easily disposable in-boxes to deal with the problem. CIOs, CSOs and CMOs are succeeding with reputation management strategies, technologies and services to help navigate through aggressive spam filtering and consumer counter measures. From a strategic perspective, reputation management is required to be a trusted brand in a connected world.
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