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Happy New Year

From our family to yours, we hope you have a healthy and happy 2008!

Reputation What?

by Erick Mott

"No company today, no matter how large or how global, can innovate fast enough or big enough by itself," said A.G. Lafley, CEO of Procter & Gamble -- in his quote on the cover of the book entitled Wikinomics, How Mass Collaboration Changes Everything.  While I haven't read the entire book (just scanned it) from Don Tapscott and Anthony D. Williams, I absolutely believe collaborative innovation is a smart and responsible business strategy.

Which brings me to ReputationWiki.org, a new online resource launched in December 2007 by Habeas and other technology companies and service providers. This peer powered community is intended to be a primary resource on topics pertinent to the ever-growing online ecosystem, including reputation, compliance, deliverability and policy. Through industry support of this collaborative initiative, marketing, sales and brand professionals can expand their knowledge, contribute to relevant topics and interact with their peers on issues that are important to them.  Take a look and help us create this valuable resource.

Your comments, ideas and links?

"Email Insecurity Factor" Spurs Consumers to Keep Multiple In-boxes

By Erick Mott

I suspect we all take email for granted once in a while; like electricity, transportation and now mobile communications. And I'll bet my 401K that most people rely on personal or business email at least once per day to get work done, buy from favorite brands, share with groups, or exchange personal messages. For better or worse, email and the Web have become an extension of who we are and how we interact with people, businesses and society at large.

Enter spam, phising, digital threats and the like. I'm not talking about a little here or there. For example, more than 90% of all emails sent daily worldwide is considered spam or worse. This glut of bad, unwanted messages are annoying for most and makes it difficult for legitimate senders to reach opt-in audiences. Further, excessive spam and related threats are causing consumers to tiptoe online and take protective measures into their own hands by using multiple email accounts and non-stop screening.

This article provides some insight into what Habeas calls the Email Insecurity Factor and how it impacts consumers and executives that rely on email. Our reality is spam is not going away. And while most people won't give up email, they will use a number of identities and easily disposable in-boxes to deal with the problem. CIOs, CSOs and CMOs are succeeding with reputation management strategies, technologies and services to help navigate through aggressive spam filtering and consumer counter measures. From a strategic perspective, reputation management is required to be a trusted brand in a connected world.

Your comments, ideas and links?

Nokia Webinar, Innovate with Mobile Middleware...

by Erick Mott

This time last year, I was at Nokia in Silicon Valley getting ready for the holidays and a year-end push. Yep, the smartphones were ringing with joy as we prepared for a webinar about mobile innovation with middleware (Intellisync) for just about any device or PC.  If you're a mobile developer for operators, ISVs and on-demand applications, check it out. 

I moderated and my colleagues focused on mobility trends, architecture, how-to information and three case studies including Mirapoint, Novell and Pivotal CRM.  Tis the season to give.

Your comments, ideas and links?