by Erick Mott
"No company today, no matter how large or how global, can innovate fast enough or big enough by itself," said A.G. Lafley, CEO of Procter & Gamble -- in his quote on the cover of the book entitled Wikinomics, How Mass Collaboration Changes Everything. While I haven't read the entire book (just scanned it) from Don Tapscott and Anthony D. Williams, I absolutely believe collaborative innovation is a smart and responsible business strategy.
Which brings me to ReputationWiki.org, a new online resource launched in December 2007 by Habeas and other technology companies and service providers. This peer powered community is intended to be a primary resource on topics pertinent to the ever-growing online ecosystem, including reputation, compliance, deliverability and policy. Through industry support of this collaborative initiative, marketing, sales and brand professionals can expand their knowledge, contribute to relevant topics and interact with their peers on issues that are important to them. Take a look and help us create this valuable resource.
Your comments, ideas and links?
