creatorbase

Voices of Email via the Email Experience Council, etc.

by Erick Mott

Well, it's official. I'm finally committed to blogging every week regarding industry issues, best practices and insights on the Email Experience Council's "Voices of Email" blog, the Habeas "Inbox Chronicles" blog and of course creatorbase.  The eec really is a great organization and I'm happy to help support them with sponsorship and content contribution. Jeanniey Mullen, Ali Swerdlow and Chad White are doing great work to help eec members and the online community at large.  Here's my first post on eec's blog.

How to Use Blogging and Email to Create Leads and Delight Customers

by Erick Mott

We had a great, live webinar last Tuesday and it's now on-demand. I had the pleasure of moderating and was joined by experts in blogging, search, retail, email and online reputation management fields including Chris Baggott, CEO of Compendium Blogware; Chad White, Editor-at-Large at Email Experience Council (eec); and Des Cahill, CEO of Habeas.  There were hundreds of attendees and nearly 100 questions during the Habeas Huddle.  If you're using or considering blogging for business (i.e. for awareness, SEO, lead gen and acquistion) and are already relying on outbound email for marketing, e-commerce and customer retention -- I recommend you check it out.