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    « Email Reputation Management White Paper | Main | Email: Rumors of My Demise, Meet the Future »

    July 28, 2008

    Technique: E-mail remarketing can re-engage

    by Erick Mott

    Whether due to shopping cart abandonment or simple disengagement, remarketing e-mail messages can help draw customers back to your Web site.


    Dmlogo_4 I'm joined by three other experts including Arthur Sweetser, CMO at e-Dialog; Loren McDonald, VP of industry relations at Silverpop; and Morgan Stewart, director of research and strategy at ExactTarget to share some strategies on how to use trusted email to re-engage customers, in this week's issue of DMNews.

    Posted by Erick Mott at 02:25 PM in Marketing Best Practices |

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