by Erick Mott
Whether due to shopping cart abandonment or simple disengagement, remarketing e-mail messages can help draw customers back to your Web site.
I'm joined by three other experts including Arthur Sweetser, CMO at e-Dialog; Loren McDonald, VP of industry relations at Silverpop; and Morgan Stewart, director of research and strategy at ExactTarget to share some strategies on how to use trusted email to re-engage customers, in this week's issue of DMNews.
