by Erick Mott
I can't resist posting about a great white paper, with ROI calculation scenarios, that every marketer and Web 2.0 leader should read.
Bottom line, if your email messages (outbound marketing or hosted application) are not being delivered because ISPs and security solutions think you're a spammer or online threat, then you're throwing a lot of money down the drain! It's simple logic, especially in a slowing economy, to maximize your spend and to achieve the best return on investment. Futher, online brands suffer and customers punish businesses that are not sensitive to customers' needs or know how to cultivate and manage a trusted, online business.
Take a look and download this free white paper from Habeas, including case studies from Publishers Clearning House, Socializr and Burpee.
