Wow, the first quarter of this year is flying by fast. I recently made a blog post on LyrisHQ.com about how integrated marketing communications has evolved into integrated marketing. Further, tri-messaging (crafted and well-orchestrated messages for email, social and mobile channels) is emerging as a new marketing best practice, given a number of factors including consumer behaviors and preferences.
True, I'm being a bit brief this morning at ~5:30 AM (our daughter woke me up at 4:30 AM) and wanted to let you know about this topic -- because I think you'll find it interesting and relevant if you're a marketer with a flat or shrinking budget. DMNews also covered this topic in a recent "Technique" article around the notion of customer engagement and loyalty. Social media practitioners can take comfort in knowing that their world is now taking serious-center stage; no pun intended.
If you're going to Marketing Sherpa's Email Summit in Miami on March 15th, let me know and we'll connect in Florida. We have some productive and fun things planned for this event!
