Email and social media integration is a hot topic among today’s marketers and business executives. As companies look towards integrating the two channels, they are left with countless questions about where to start and what to do. To that end, more than 3,000 people registered for a recent webinar led by Lyris: Enhance Your E-mail with Social Media Marketing.
While speakers Ken Magill (Chief Marketer), Karen McNaughton (In-Touch Survey Systems) and Blaine Mathieu (Lyris) did their best to address all questions -- there were simply too many to answer in a 15 minute session. Since the webinar (now available on-demand), all questions were reviewed and consolidated into an article I wrote for Lyris with answers grouped into four main categories: 1) goals; 2) strategy; 3) content; and 4) resources.
Take a look and help us with an ongoing Q&A discussion via a LinkedIn group hosted by Lyris.
