creatorbase

Email and social media integration?

Email and social media integration is a hot topic among today’s marketers and business executives. As companies look towards integrating the two channels, they are left with countless questions about where to start and what to do. To that end, more than 3,000 people registered for a recent webinar led by Lyris: Enhance Your E-mail with Social Media Marketing.

While speakers Ken Magill (Chief Marketer), Karen McNaughton (In-Touch Survey Systems) and Blaine Mathieu (Lyris) did their best to address all questions -- there were simply too many to answer in a 15 minute session. Since the webinar (now available on-demand), all questions were reviewed and consolidated into an article I wrote for Lyris with answers grouped into four main categories: 1) goals; 2) strategy; 3) content; and 4) resources.  

Take a look and help us with an ongoing Q&A discussion via a LinkedIn group hosted by Lyris.

SES San Jose: Social Media & Video Innovation

The Search Engine Strategies (SES) event never disappoints as I always walk away with a few nuggets of good information to take back to the office and share with others. This year, I focused on social media and video integration from search/SEO, brand experience and ROI perspectives. 

Today's post on the LyrisHQ.com blog features Michael Fischer, CMO of Coldwell Banker; here's a preview:

 

Stay tuned for at least one more post from SES San Jose 2009 based on video and thoughts from Clay Shirky's keynote and his book, Here Comes Everybody. I'd like to have more time to read it and come back to you with a useful post.

What do you want to achieve with creatorbase?

I've been thinking a lot lately about how to take creatorbase to a whole new level. This cat definitely has more than one life, as it has evolved a few times since the original vision (Your space to create.) and launch with Vignette collaboration software in 2002. Work-in-progress and aesthetics aside for a moment, creatorbase has always been about collaboration, idea exchange, social media and community services. 

Assuming the creatorbase history and aspiration resonates with you, I'd like to know what realistic goals you would like to achieve with creatorbase? Before providing your comments to this post, kindly think of the future creatorbase as a:

• digital and in-person community 
• magnet and tool for creators, worldwide

Yes, these are high bars to set but it's worth establishing some context for your ideas and comments. Thanks for your efforts!  

Is social media necessary for your business?

The answer is absolutely yes if you have customers and competitors. Why the simplistic point of view and response? Because the question should no longer be whether or not social media is necessary for your business but, rather, how can your business gain a competitive advantage -- today and during the economic recovery -- with smart social media and community building strategies and investments?

I recently attended a panel at the Four Seasons Hotel in Palo Alto with Laura Ramos from Forrester Research, Gaurav Kapoor from MetricStream and Vikas Sharan from Regalix. The conversation focused on how marketing leadership and teams can use social media to stimulate growth and results across the business.

Below are brief video clips from the panel including details about Forrester's Social Technographics ladder model and how to optimize your marketing pipeline with social media:

Visit here if you want to learn more about social media as a community enabler, and more "Groundswell" thinking and tools from Forrester.