The answer is absolutely yes if you have customers and competitors. Why the simplistic point of view and response? Because the question should no longer be whether or not social media is necessary for your business but, rather, how can your business gain a competitive advantage -- today and during the economic recovery -- with smart social media and community building strategies and investments?
I recently attended a panel at the Four Seasons Hotel in Palo Alto with Laura Ramos from Forrester Research, Gaurav Kapoor from MetricStream and Vikas Sharan from Regalix. The conversation focused on how marketing leadership and teams can use social media to stimulate growth and results across the business.
Below are brief video clips from the panel including details about Forrester's Social Technographics ladder model and how to optimize your marketing pipeline with social media:
Visit here if you want to learn more about social media as a community enabler, and more "Groundswell" thinking and tools from Forrester.
