You bet! And I'm counting on this fact, and some factoids from this video and 2009 results at Lyris, for an upcoming presentation. I lead our community practice at Lyris and social media is right smack in the middle of an infusion that includes customer engagement, thought leadership, traditional media, community intelligence, mobility, response management, and brand-building activities and investments. Of course -- analytics, communications, innovation and teaming are required behind the scenes to successfully bring it all together.
If you're having trouble selling social media and networking strategies and programs to your boss or leadership because of a perception that it's difficult to create and measure ROI, watch this video for some ideas and proof points; share with others too...
