creatorbase

Think like a tribal leader to create change.

Seth Godin argues, with a sense of humor and insight that only he can deliver, the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big changes. Successful (tribal) leaders today tell meaningful stories, connect people, lead a movement and create change.

I read Seth's book "Tribes" last year during a memorable trip to Tennessee for Thanksgiving with our extended family. This video recorded at TED in February 2009 is a fantastic summary of the book and Seth's ideas on how to lead today... 

Are you leading a tribe? If so, please share your thoughts, ideas and links so others can learn from your experiences.

Does social media create ROI for businesses?

You bet! And I'm counting on this fact, and some factoids from this video and 2009 results at Lyris, for an upcoming presentation. I lead our community practice at Lyris and social media is right smack in the middle of an infusion that includes customer engagement, thought leadership, traditional media, community intelligence, mobility, response management, and brand-building activities and investments. Of course -- analytics, communications, innovation and teaming are required behind the scenes to successfully bring it all together.

If you're having trouble selling social media and networking strategies and programs to your boss or leadership because of a perception that it's difficult to create and measure ROI, watch this video for some ideas and proof points; share with others too...

  

Thinking about creating an epipheo?

One thing leads to another on the Web. I was just browsing my Twitter account and a timely tweet led me to a blog post, that led me to have an epipheo experience. That's the beauty of the Internet -- it helps us to make connections (ideas, people, decisions, inspiration, etc.) that, if we're open-minded and patient, can lead to something valuable. 

So I reached out to the creative folks at epipheo studios on their blog. Let's see where it goes. Here's their epipheo that inspired mine...

Enjoying time with Lyris customers.

If you have been following my business and marketing-related posts on this blog and Twitter, it's likely you have noticed a few mentions of Lyris and Lyris HQ. With transparency and new FTC rules in mind in terms of disclosure and endorsements, I am a Lyris executive and really enjoy spending time with our customers (marketing peers). Why? Because it's a great way to learn about their needs and stories, get to know them personally, help them reach and serve their customers, and collaborate with them on thought leadership for the global marketing community at large. 

I'm enjoying time with our customers, on social media and in-person, and happy to communicate about them and how teams at Lyris are helping customers be more successful. This recent post and video from Jeff Bezos of Amazon provides some insight into why focusing on customers is fundamental to success; and fun too.

Also, here's a new video that was recorded yesterday at ad:tech NY with Joe Harrell, Director of Marketing and Product Management from the Alliance for the Arts. We're talking about tri-messaging and what this means for Joe's community and members:

Note: This video with Joe Harrell from Alliance for the Arts was recorded at ad:tech NY by David Spark and sponsored by Lyris. Mr. Harrell was not paid by Lyris for his comments.