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B2B growth comes to those who embrace the buyer's journey in our digital world

Sometimes the obvious is not clear, especially if you work for a B2B organization in the midst of one of the most challenging business environments on record. But one thing is certain. B2B buyers no longer need to rely on sales and service teams to influence or make buying decisions. This digital reality is a growth opportunity and source of risk.

Christine Crandell, a B2B marketing strategist and Forbes blogger in the San Francisco Bay Area, provides suggestions on how to attract new buyers, retain customers, increase revenues and keep CEOs happy. The buyer's journey and content are key in this video discussion above. What are your thoughts?

Join me and other B2B marketing leaders at the Marketing Sherpa's B2B Summit in San Francisco on October 25 - 26th. Learn more details about the agenda and speakers by clicking here:  http://www.marketingsherpa.com/b2bsummit/sanfran/overview 

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