creatorbase
Extraordinary things happen when creative, smart people connect, share ideas and have conversations around opportunities, problems and solutions. This reality inspired our community vision, 'Your space to create.'
The creatorbase community is for bloggers, entrepreneurs, marketing leaders and product managers (creators) who create value and are interested in contemporary business, technology and lifestyle ideas, stories, tips and trends.
Erick Mott, based in the San Francisco Bay Area, launched creatorbase.com in June 2007. Connect here, on Facebook and Twitter. Learn more about creatorbase's roots and Erick Mott by scrolling down.
More Background
In 2002, the original "CreatorBase" was developed and launched by Erick Mott as a Web 2.0 application; it was the engine for Creator Connection, an online community based in the San Francisco Bay Area. With the growth of social technologies and Erick's desire to simplify, the new creatorbase was released in 2007 with help from many tech brands including Six Apart, Google, Twitter, Facebook, LinkedIn, SlideShare, YouTube, etc.
In 2008, Charlene Li and Josh Bernoff published a book about a social media and community phenomenon known as the "groundswell." The book, Groundswell, includes exceptional case studies and tools including Forrester's Social Technographics® profile -- an approach that can help you understand social behaviors and preferences online.
The group known as "Creators" is actively blogging, posting video, creating and sharing ideas, and starting conversations that matter. Learn more by interacting below:
Erick Mott
Erick is an accomplished marketing and community leader based in the San Francisco Bay Area who combines a creator’s tenacity with Fortune 500-caliber skills in building brands and communities; relying on traditional and Web 2.0 media and networks. He has two decades’ experience in creating value at startups, agencies and large organizations including Ektron, Sitecore, Lyris, Habeas, Nokia, MarkMonitor, GlobalFluency, Cisco Systems, Creator Connection, Sun Microsystems, Philips Electronics, Elm Products and CBS television.
Within the high technology industry, Erick is recognized as a leader in community development and marketing. He is an active contributor for the Forrester Research Technology Marketing Executive Council, is well followed in the blogosphere, and is frequently quoted in media publications including ADOTAS, BizReport, BtoB, ClickZ, DMNews, EContent, iMedia Connection and MediaPost.
Driven to Create Value
Erick’s innovative, results-oriented approach to serving stakeholders and creating value spans B2B and B2C initiatives. He is effective in environments that require complex execution, yet has the flexibility to adapt to rapidly changing market needs. In addition to founding and building two startups, he is a veteran of hundreds of product launches and marketing programs, responsible for brand creation, go-to-market strategy, digital channels and demand generation.
Throughout his career, Erick has managed to keep a firm grasp of overarching goals while delivering on-target strategies and tactical support. He leads with a blend of business vision, focused execution and a collaborative style that aligns cross-functional teams, enabling them to achieve their goals.
Career Highlights
Ektron: Erick joined the company on September 12, 2011 to implement and lead Ektron's new Global Community Practice. The role will focus on listening/engaging in real-time, PR, social media, thought leadership, community hub and customer success with collaboration from developers, partners and staff. More details on Erick's blog.
Sitecore: As vice president of community at Sitecore, a web content management (CMS) and marketing automation software company for teams to create and manage compelling web experiences, Erick created and implemented Sitecore's Global Community Practice that proactively integrated PR, social media and thought leadership to improve listening, reach, engagement and revenue results at Sitecore. Focus included content development, media relations and monitoring, speaking and webinars, and planned campaigns and real-time conversations for digital and face-to-face experiences.
Lyris: As community practice leader at Lyris, an online marketing solution provider, Erick was responsible for community relations and success with a focus on customers and global marketing community creators, critics and joiners.
Habeas: As director of marketing and communications at an industry-leading provider of reputation management services, Erick led the marketing team and reported to the CEO, accelerating the company’s growth and positioning it for acquisition by Return Path in 2008.
Nokia: For the communication giant’s Enterprise Mobility Group, Erick managed global marketing strategy and North American marketing programs for OEMs, ISVs and SaaS providers.
MarkMonitor: In his role as director of marketing and public relations, Erick managed strategy, planning, messaging, PR and the Web site for a leader in enterprise brand protection.
GlobalFluency: As director of affinity marketing programs at this worldwide communications agency, Erick was focused on associated thought leadership and PR initiatives. He supported client-sponsored communities including the BPM Forum, CMO Council, Forum to Advance the Mobile Experience (FAME) and the Software Economics Council.
Cisco Systems: As a marketing consultant, Erick drove key initiatives to create meaningful content and raise Cisco’s PR profile, including the company’s rise from #240 to #4 in the prestigious InformationWeek 500 ranking of the most innovative users of IT.
Creator Connection: Erick founded this Web 2.0 community (with Vignette software) and was the company’s vice president of community, delivering high-impact results with limited resources. He created innovative brands that attracted paying members, consulting projects and analyst/press coverage. At Creator Connection, Erick also developed and received a patent for a new media solution.
Sun Microsystems: For five years during the Internet boom, Erick played a key role on corporate marketing and business unit teams responsible for Sun.com, portals, Web services, e-business, and e-marketing innovation, strategies and programs.
Philips Electronics: During his seven-year tenure at Philips, Erick was responsible for implementing and managing Philips’ North American direct marketing, database marketing, telemarketing and other key marketing functions, working closely with global teams.
Elm Products: In his early 20s, Erick launched his first startup and successfully created and marketed two consumer products that were sold by major retailers including Office Depot, K-Mart, computer accessories and college stores/catalogs.
CBS TV: Erick started his career in network television broadcasting and video production, drawn to the industry for its rich media, real-time community and newsroom qualities.
Education
Erick earned a bachelor of science degree in Business Administration from Notre Dame de Namur University.
Personal
Erick is married with two children and resides in the San Francisco Bay Area. He has been an active creator, reader, motorcyclist, tennis player and photographer since his teens. Erick grew up in North Palm Beach, Florida and visits every year.
Contact
Email Erick if you have questions or suggestions. Or mail to creatorbase, Box 1737, Palo Alto, CA 94302
