Praise is the most overrated thing in business today, says marketing and customer service guru Jay Baer. The digital transformation underway of both business and the customer experience is forcing companies large and small to change their game plans for customer service, especially in the way they co-create, view and handle complaints.
In January 2015, I started to seriously think about taking Creatorbase® to a whole new level given years of dabbling, a recent career shift toward consulting, and an inner voice that kept getting louder by the month. But I wasn’t convinced to take personal and professional risks until after meeting Amy Wilkinson on March 11, 2015 at Stanford. Her point of view is life-changing.
Creatorbase is all about applying and encouraging creativity. We call active community members ‘co-creators’ because, in my humble opinion, all of us are creators in our own ways whether by ourselves or with others. David Kelley of IDEO has devoted his life and work to unlocking people's innate creativity. He outlines his philosophy in a landmark TED Talk and I've provided highlights for a quick read.
Ensighten recently co-hosted their AGILITY 2015 conference in San Francisco and members of the creatorbase community were onsite to hear, see, and feel how to leverage a vast sea of data for improving customer experiences. This is an exceptional overview of the event including video interviews with Josh Manion, Founder and CEO of Ensighten, and Stefan Tornquist, VP Research at Econsultancy; plus related coverage from a number of creators!
First, the bad news. I’m not attending Social Media Marketing World 2015 hosted by Michael Stelzner and team. What’s the good news? Read and watch this new blog to find out.
Years of business development and technology marketing in the San Francisco Bay/Silicon Valley area has its advantages when it comes to creating interesting characters for your first book. Paul Markun knows this well and his thriller, ‘The Big Disrupter’ published in 2014, is a fast-paced and fun read I recommend.