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Collaborating and Speaking with Customers at Email Insider Summit 2009

Have to admit that I'm a lucky guy. Good health, great family, and a challenging and rewarding job at Lyris that enables me to travel to a Florida beach-resort to present with fabulous customers -- Sylvia Sierra from Access Intelligence and Karen McNaugton from In-Touch Survey Systems. We'll be at Email Insider Summit in Captiva and we're going to be talking about multichannel marketing that includes tri-messaging (email, social and mobile messaging) to attract, engage and serve business people and consumers from a wide variety of industries and needs. Karen Talavera from Synchronicity Marketing will also be participating on the panel.

 

Stay tuned because I'll be tweeting and blogging about interesting discussions and activities. Can't attend but you have burning questions or thoughts for this event? Let me know in advance and I'll try to weave your point of view into my #EIS tweets and Lyris HQ blog post on May 6th. 

Update, here is the panel's presentation posted on SlideShare.

OMMA Social 2009 in San Francisco

by Erick Mott

Exciting times we're living in with a recession and global challenges on one hand, and the promise of Obama and his team on the other. In the middle, I think people are opening up and talking more about the issues and opportunities before us. Clearly, social media and Web 2.0 innovations and strategies are helping to bring people together that spurs awareness, conversations and solutions to problems. 

We'll be exploring all things social media and social networking in San Francisco this Monday at MediaPost's OMMA Social conference. I'll be there to listen and learn but will also be available to discuss our 1/26/09 announcement regarding Lyris HQ social media enhancements. I'm planning to make select posts on twitter.com/lyris during the event and look forward to discussing with you either in SF or online; your call. 

Attending Email Insider Summit, December 2008

by Erick Mott 

Lyris is sponsoring the Email Insider Summit in December 2008 and I'll be there too. The event, hosted at the Stein Eriksen Lodge in UT, is perfectly structured to offer attendees a stimulating mix of high-level sessions, networking, workshops and entertainment. Further, the Summit fosters relationship-building among marketers, agency executives, analysts, press, bloggers and solution providers. 

Situated in a think-tank environment, the EIS community shares experiences, new ideas, and successful strategies to improve marketing and business outcomes with email, mobile, social and online marketing. Drop me a note if you're going to Email Insider Summit. 

How to Use Blogging and Email to Create Leads and Delight Customers

by Erick Mott

We had a great, live webinar last Tuesday and it's now on-demand. I had the pleasure of moderating and was joined by experts in blogging, search, retail, email and online reputation management fields including Chris Baggott, CEO of Compendium Blogware; Chad White, Editor-at-Large at Email Experience Council (eec); and Des Cahill, CEO of Habeas.  There were hundreds of attendees and nearly 100 questions during the Habeas Huddle.  If you're using or considering blogging for business (i.e. for awareness, SEO, lead gen and acquistion) and are already relying on outbound email for marketing, e-commerce and customer retention -- I recommend you check it out.

Compliance, Phishing and All About Trust

by Erick Mott

Wow, the new year is off to a fast start with January nearly over. The Email Evolution Conference in San Diego, February 11 - 13, is just around the corner and is our first destination for all things email. My company is sponsoring the inaugural conference with an exhibit and panel (Compliance, Phishing and All About Trust) of experts from Habeas, Microsoft, Publishers Clearing House and WebEx.

If you're a marketer, e-commerce strategist, social network/Web 2.0 innovator, agency or ESP leader, I suggest you register for the event and stop by our kiosk to check out the new release of Habeas Email Monitor. According to eec leadership, they are expecting 500 attendees in sunny San Diego and the conference program, networking and entertainment is sure to be a crowd pleaser.

Your comments, ideas and links?

Jerry and Joe in Chicago

by Erick Mott 

I had the unexpected pleasure of meeting Jerry Rice, infamous wide receiver from the San Francisco 49ers / Oakland Raiders, while in Chicago at the annual DMA conference in October. It was a "Dancing with the Stars" party but I was just  socializing. No, I didn't actually dance with Jerry but my colleagues and I got to see his smooth action front and center. He's a nice guy.

I also met Smokin Joe Fraizer, a legendary boxer, and he was good enough to sign a poster of himself for our 1 year old son. The autographed inscription is "Think Strong Julien." Unfortunately, I didn't have a camera but the poster is framed and ready to go when the time is right.

Your comments, ideas and links?

Achievement, No Matter Who Wins

by Erick Mott

Industry awards and recognition are certainly nice to have, but I think being in the game (especially among outstanding players like Google, iPhone, Yahoo, YouTube, Seth Godin, etc.) is achievement in itself. It's about the journey and not the destination.

Finalists were selected from reader nominations for the ClickZ Marketing Excellence Awards 2007 — organizations and people that met eligibility requirements. A panel of industry practitioners, including contributors to ClickZ and Search Engine Watch, will determine the final winners. They will be announced at a gala dinner celebration in New York City on October 24, 2007, and posted on ClickZ later that evening.

Your comments, ideas and links?