For more than 4 years since creating it with Blaine Mathieu, former CMO at Lyris, and my agency team at the time from Blanc & Otus, I’ve been refining and relying on an integrated marketing and communications strategy I call a community practice. The illustration is a model of the strategy including four core programs; see more details in a new CMSWire article.
But if you only have a few minutes to review this proven strategy, envision your business or team organizing with a community practice strategy and consider these five ideas:
- Begin with a customer success manifesto including details by
vertical, geography and/or persona segmentation; tweak annually based on new
- Enable current and future customers with content and experiences
that span many segment lifecycles and meaningful stories.
- Build, continuously improve, and empower your advocates with a resourced
community hub and spokes operation. Weave in some fun with gamification with tools like Influitive.
- Cultivate, harness and share thought leadership from within your
organization and outside via the community.
- Real-time business now requires a Command Center, reporting systems and dedicated staff.
I’m all for keeping things short and sweet with social media but I think you’ll gain much more by reading my complete CMSWire article. Feel free to use the community practice strategy illustration above but kindly reference the source as @creatorbase.