creatorbase

Reputation What?

by Erick Mott

"No company today, no matter how large or how global, can innovate fast enough or big enough by itself," said A.G. Lafley, CEO of Procter & Gamble -- in his quote on the cover of the book entitled Wikinomics, How Mass Collaboration Changes Everything.  While I haven't read the entire book (just scanned it) from Don Tapscott and Anthony D. Williams, I absolutely believe collaborative innovation is a smart and responsible business strategy.

Which brings me to ReputationWiki.org, a new online resource launched in December 2007 by Habeas and other technology companies and service providers. This peer powered community is intended to be a primary resource on topics pertinent to the ever-growing online ecosystem, including reputation, compliance, deliverability and policy. Through industry support of this collaborative initiative, marketing, sales and brand professionals can expand their knowledge, contribute to relevant topics and interact with their peers on issues that are important to them.  Take a look and help us create this valuable resource.

Your comments, ideas and links?

New Web 2.0 Guide with Direct Marketing and Environmental (Green) Benefits

by Erick Mott

New product ideas come and go, and the same can often be said for market trends. But it's safe to say that Web 2.0 (Amazon, Google, YouTube, MySpace, LinkedIn, Twitter, TelePresence, Flickr, eBay, this blog like millions of others, etc.) has helped to turn around the Telecom industry, and new Internet and mobile Web services are increasing in popularity every day with incredible adoption and usage worldwide. Similar to the rapid growth of TV infrastructure, programing, services and viewers in the last century when television went from black & white to color -- users from all walks of life are discovering and relying on Web 2.0 content, services and communities to live, work, play, learn, share and be mobile.

Remember the infamous TV Guide that rested on millions of coffee tables and was THE source for programming info, editorial content and sponsored ads? Maybe it's time for a free Web 2.0 Guide, next to every desktop computer, so users can be reminded of opt-in and segmented online content, services, tips and offers. And wouldn't it be great if this new Web 2.0 Guide was updated periodically, helped to protect the environment (made from recycled materials), and replaced millions of old copy/book stands from companies like Fellowes?

Check out the "Media Support and Display Device, Method and System" (patent # 6488251) that I believe is the new Web 2.0 Guide that an innovative publisher will recognize is the next best thing since sliced bread. Remember, there was only one TV Guide necessary per television set and the same logic applies for a Web 2.0 Guide with on-demand, printed media refreshes when users choose to receive them in the mail.

Your comments, ideas and links?