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Lyris HQ Goes Mobile for SMB Marketers

by Erick Mott 

We recently launched a new mobile marketing application (SMS) within Lyris HQ. Why? Because mobile is hot with consumer demand, improved device experiences, lower data plans, wireless email growth, and now the social media craze moving to mobile devices. 

Jessica Tsai from destinationCRM magazine covered our announcement on December 8th with this article. Check it out and let me know what you think.

Nokia Webinar, Innovate with Mobile Middleware...

by Erick Mott

This time last year, I was at Nokia in Silicon Valley getting ready for the holidays and a year-end push. Yep, the smartphones were ringing with joy as we prepared for a webinar about mobile innovation with middleware (Intellisync) for just about any device or PC.  If you're a mobile developer for operators, ISVs and on-demand applications, check it out. 

I moderated and my colleagues focused on mobility trends, architecture, how-to information and three case studies including Mirapoint, Novell and Pivotal CRM.  Tis the season to give.

Your comments, ideas and links?

Competitiveness through Business Mobility

by Erick Mott

I recently created and led a thought leadership initiative for Nokia that was both insightful and influential. We wanted to engage thousands of executives worldwide to capture and discuss their opinions on how business mobility is helping organizations, across many industries, to be more competitive and sustainable.

This effort included: quantitative and qualitative research; media partnering and outbound marketing; networking and a dinner discussion in NYC on 3/22/07 at the Nokia Flagship Store and Four Seasons Hotel; a report written by the Economist Intelligence Unit; media outreach and a press announcement; two key events ( CIO Forum in NY and CIO Summit in CA) to present the findings and discuss mobility strategies; and a June 28th webinar entitled "Business Mobility and the Agile Organization."

Download a complimentary copy of the EIU report to review data from more than 500 survey respondents, and read what executives from UPS, PwC, Sprint, Novartis, NTT DoCoMo and Ogilvy & Mather had to say about how their firms are becoming more competitive with business mobility strategies and execution.

Your comments, ideas and links?