Modern Marketing

Unless you’ve been on a remote island for several months, you’ve heard news about security breaches at Yahoo and hacking allegations during the 2016 presidential election. These are just two examples of ongoing dangers on the internet – which hurt organizations of all sizes and potentially anyone on the web. Google Chrome, Mozilla Firefox and other web browsers are all too familiar with these kinds of cybersecurity risks and are making helpful changes to protect society at large. Read more →


Mobile has forever changed what we expect of brands. It's fractured the customer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape target audience decisions and paths to purchases. Our MediaPost Brand Marketers Summit panel is covering this topic on August 27th. Read more →


I recently attended the Customer Experience Retail Summit hosted by IPQC and was surprised to learn how basic data like customer feedback – whether direct or obscure – can create significant value if correctly applied in the business. Read more →


As the business world and billions of people continue their digital transformations, we as a creative community across industries also need transformational changes in digital business development and iteration. A new category of focused, information-rich products known as data products break free from prior business intelligence models by integrating and packaging analytic information and outcomes into unique products and customer experiences. Read more →


Creativity is one of the most important job skills a worker will need in the coming Fourth Industrial Revolution, which will be driven by artificial intelligence and machine learning. Two other key skills – critical thinking and complex problem solving – are components of creativity. Read more to see why creativity ranks so high going forward. Read more →


I’m thrilled to announce that GoodData and Creatorbase teams are collaborating to create and share ideas and insights about how businesses are successfully distributing data analytics to internal and external stakeholders that enable them to unlock the value of their data in more meaningful ways. Read more →