Today’s consumerism across industries -- influenced by a combination of digital transformation, entitlement, and the pursuit of real-time personalization by a growing number of businesses -- is driving an idea called ‘people-based marketing’ that was explored at MediaPost’s Brand Marketers Insider Summit in Tahoe/August 2017. Watch three related videos about AI, machine learning and our Smart Stack panel discussion.
Your team’s B2B big picture likely includes some form of digital transformation. But is your strategy clear and embraced by all stakeholders inside and outside the organization? David Hersh and Blaine Mathieu share some ideas and insights on this topic.
Creativity is one of the most important job skills a worker will need in the coming Fourth Industrial Revolution, which will be driven by artificial intelligence and machine learning. Two other key skills – critical thinking and complex problem solving – are components of creativity. Read more to see why creativity ranks so high going forward.
I’m thrilled to announce that GoodData and Creatorbase teams are collaborating to create and share ideas and insights about how businesses are successfully distributing data analytics to internal and external stakeholders that enable them to unlock the value of their data in more meaningful ways.
An original version of this article was posted on the Elcom blog last week including a link to the ‘3 Drivers of Change in the Modern Workforce’ eBook – highly relevant content and research for this topic. And I wanted to share more details including two video interviews, so here we go.
We’re at the ClickZ Live San Francisco event today and it’s my pleasure to moderate the ‘Advanced’ track with some extraordinary speakers and industry experts. Companies represented include CNN, Google, M&C Saatchi Mobile, Performics, Pixalate, and Trustworthy Accountability Group (TAG). This #CreateSheet is a work in progress based on onsite discussions and your tweets.