Creatorbase

Since the internet became mainstream, much of the world’s technology innovations across industries have been geared toward improving experiences and outcomes for buyers and the businesses that serve them. Learn about category creation for experience and growth strategies that create value. Read more →

Every company, from a startup to Fortune 100, is in the customer experience business. Raghu Murthy, founder and CEO of Datacoral, and Erick Mott discuss how data innovation is driving customer experience. Read more →

Employee expectations versus reality — this is where disengagement, friction and churn at work begins. A new trend called the Growth Divide was covered in a recent webinar, presented by Reflektive along with Wakefield Research. Read more →

Today’s consumerism across industries -- influenced by a combination of digital transformation, entitlement, and the pursuit of real-time personalization by a growing number of businesses -- is driving an idea called ‘people-based marketing’ that was explored at MediaPost’s Brand Marketers Insider Summit in Tahoe/August 2017. Watch three related videos about AI, machine learning and our Smart Stack panel discussion. Read more →

Every business has the potential to become a unique source of shareable stories and useful content about X topics for X audience. But there's a catch. We must be willing to invest in and sustain our own media platforms – to think and act like publishers (creators) rather than advertisers and promoters focused solely on quarterly sales goals. Why is... Read more →

Workers who want to succeed and be more sustainable in the Fourth Industrial Revolution will need to be creative, critical thinkers who can solve complex problems and possess high emotional intelligence, according to the World Economic Forum's new report, The Future of Jobs. These Top 10 Skills Will be Critical in the 2020 Global Economy Complex problem solving (1) Critical... Read more →