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September 2007

The ABCs of ESPs

by Erick Mott Now here's a free webinar to plug into if you're a marketing, sales or service professional looking to learn more about how to optimize outbound email. FYI, email is still the #1 digital channel to engage, influence, and transact with prospects, customers and partners. Guest speakers include Shar VanBoskirk, senior analyst at Forrester Research; Derek Harding, CEO... Read more →

Achievement, No Matter Who Wins

by Erick Mott Industry awards and recognition are certainly nice to have, but I think being in the game (especially among outstanding players like Google, iPhone, Yahoo, YouTube, Seth Godin, etc.) is achievement in itself. It's about the journey and not the destination. Finalists were selected from reader nominations for the ClickZ Marketing Excellence Awards 2007 — organizations and people... Read more →