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July 2008

Technique: E-mail remarketing can re-engage

by Erick Mott Whether due to shopping cart abandonment or simple disengagement, remarketing e-mail messages can help draw customers back to your Web site. I'm joined by three other experts including Arthur Sweetser, CMO at e-Dialog; Loren McDonald, VP of industry relations at Silverpop; and Morgan Stewart, director of research and strategy at ExactTarget to share some strategies on how... Read more →