Seth Godin argues, with a sense of humor and insight that only he can deliver, the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Successful (tribal) leaders today tell meaningful stories, connect people, lead a movement and create change. Here's a great video from TED 2009 on the topic.
Having trouble selling social media and networking investments to your boss, etc? This brief post and video will provide some ideas and proof points. Also, think in terms of a community practice.
The beauty of the Internet is it helps us to make connections (ideas, people, decisions, inspirations, etc.) that -- if we're open-minded and patient -- can create something valuable. Do you have an epipheo in the works?
Are you aligned for customer success and enjoying it too? With full disclosure in mind, here are some thoughts and video clips about collaborating with and for customers.