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November 2009

Think like a tribal leader to create change.

Seth Godin argues, with a sense of humor and insight that only he can deliver, the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Successful (tribal) leaders today tell meaningful stories, connect people, lead a movement and create change. Here's a great video from TED 2009 on the topic. Read more →


Does social media create ROI for businesses?

Having trouble selling social media and networking investments to your boss, etc? This brief post and video will provide some ideas and proof points. Also, think in terms of a community practice. Read more →