ATP World Tour: Creating extraordinary tennis experiences for fans, pros and sponsors
Is tennis your game of choice? It's definitely mine and so I was more than happy to talk with one of our Sitecore customers in Florida this past October about some new digital initiatives.
The ATP's lean publishing team led by John Phillips, senior vice president of digital marketing, has got their real-time game down to a science. They're also passionate about men's professional tennis and mobile is quickly changing the game.
A little background -- the ATP is the governing body of the men's pro tennis circuit ATP World Tour that serves a global sport and broad audience with 62 tournaments in 32 countries. The ATP has enjoyed significant success during the past couple of years but they wanted to create more value for their global (and growing) community of tennis fans, professional players and corporate sponsors. Watch this brief Focus on Community video to learn more about the ATP's success story.
For related info and news, visit my Sitecore post. Are you a player? Let's connect with Twitter and on the court!