Salim Hemdani from Razorfish on change and continuous innovation
12 tips from 2011

Put people back to work and in new roles in 2012

Earlier this month while at Gilbane Boston 2011 with Ektron, I met up with Joe Pulizzi from the Content Marketing Institute. We talked about how companies that are community and revenue-growth oriented can put people back to work or in new roles in 2012. And these people can work from anywhere via the web.

The idea and requirements are simple. If people can create content, shape a storyline and have basic writing skills -- they are prime candidates to contribute to any organization's content marketing strategy. The keys are to redefine roles and collaborate with people who can craft meaningful, multimedia stories regardless of where they live/work.

Watch and share the video above including tips and a presentation to help you get started. On a related note, Joe Pulizzi and Robert Rose co-wrote a new book called, Managing Content Marketing. I'm reading my copy and will apply best practices in the book for Ektron and creatorbase communities in 2012.  

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