Manage the collaborative process to create audience engagement
The Eloqua Experience 2013 conference in San Francisco was outstanding and a recent host to thousands of creators from many industries. Vince Gilligan, the creative genius behind the Breaking Bad TV series, was the headline speaker.
Andrea Ward and Vince Gilligan covered a lot of ground during their hour-long conversation to share and discuss key ingredients of the show’s success. There are many takeaways from their onstage conversation and here are five highlighted in John Foley’s Forbes article:
- Embrace unconventional thinking
- Never underestimate your audience
- Master the art of storytelling
- Incorporate eye-popping visuals
- Make customer-obsession a team sport
Creating high value content and experiences in today’s modern marketing environment is essential. Why? Because target audiences expect this and your competitors are investing in this strategy.
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