What’s the good news?
It doesn’t usually take me this long to edit and publish good conversations on camera. But I wanted to read their books before writing about them and see their ideas in action over a period of time. Next thing you know, it’s a year later.
What a year it’s been for Audience and Human to Human: #H2H ideas that have ignited many in the digital marketing community. Why?
Businesses, organizations and individuals have an incredible opportunity to create and grow their audiences for the short and long term – with a focus on size, engagement, and value. Developing audiences takes continuous effort, discipline and investment.
Jeffrey’s book is packed with more than 270 pages of key definitions, how-to info, case studies, URLs for hands-on review (show-n-tell), and a good blend of trends, cultural icons and humor. I recommend Jeffrey’s book for all marketers and business leaders (creators).
To successfully create and maintain healthy audiences in a world that’s increasingly becoming more automated with digital processes and human-to-human experiences, your business or organization needs to continuously deliver unexpected value. Byran’s early-career story as a Dominos Delivery Driver makes a clear case for why delivering unexpected value is so important today, and touches on his #H2H ideas that were published shortly before our conversation in March 2014.
If you’ve been following Bryan’s #H2H journey since the beginning, you’ll probably agree with me that this brief eBook is a no brainer to read and share with others.
Last but certainly not least, my conversation with Jay Baer at #SMMW14 – about why employees should be your greatest social media advocates – is even more relevant today given audience development and value delivery ideas from Jeffrey and Bryan. After all, employees are an organization’s greatest assets.