College students in the Boston area now have the opportunity to win amazing prizes for engaging with brands on social media. Combine the social sweepstakes experience with an annual event at Fenway Park, and social engagement magic happens. Let’s call it an engagement marketing triple play!
Every fall, The Campus Agency throws a huge, back-to-school party at Boston’s historic Fenway Park. CollegeFest is celebrating its 30th year on Saturday, September 12th with over 80 participating vendors. For Boston-area college students, it’s an opportunity to engage with brands and create new memories.
Students attend CollegeFest to see what’s new, participate in games and contests with friends, listen to live music, and share meaningful experiences. For this year’s event, Campus and SoHalo collaborated to launch CollegeFest Social Hub – the first marketing platform of its kind for brands to engage with students before, during, and after the marquee event.
The Campus Agency team had a number of requests for SoHalo, asking the team to recommend how to enhance their single-day CollegeFest event. Some of their objectives were to offer their B2B clients new sources of engagement, supplement onsite behaviors and stimulate post-event feedback, and extend CollegeFest from one-day of engagement to 365 days of engagement.
With these key objectives in mind, the SoHalo CollegeFest strategy for Campus was simple: Connect digital, social, and onsite experiences to engage and delight students, while also empowering leading brands to create new and meaningful relationships with their target audience.
Three Easy Steps to Participate in the CollegeFest Social Hub
Here’s how it works:
- Students connect their social network accounts to the CollegeFest Social Hub at no cost to participate.
- Students follow local and national brands on Instagram, Facebook, and Twitter to earn points.
- Students accumulate points for a chance to win 142 prizes such as Boston pro sports tickets, Dunkin' Donuts and L.L. Bean gift cards, ski lift tickets, and Skullcandy speakers.
The CollegeFest Social Hub experience features brands such as the Boston Celtics, Dunkin’ Donuts, Hint Water, Jeep, Lyft, Skullcandy, T-Mobile, Uber, Wachusett Ski Resort, XFINITY, and more.
Here’s one example of CollegeFest Social Hub’s offerings:
Students who follow Dunkin Donuts can earn 100 points, and the opportunity to win a $10 gift card.
Elevating the CollegeFest Experience and Social Business Impact
During the one-day life style event, brands and businesses gain direct in-person access to a new generation of socially savvy consumers. Now, they can capitalize even further on this iconic live event.
Take a moment to learn more about the CollegeFest Social Hub and how an engagement triple play works. Complete a few calls-to-action to experience first-hand the power of personalization and micro-incentives -- the possibilities are endless. And if you’re so inclined, please share this post with other digital and social marketing peers who are focused on maximizing social media ROI. Follow @creatorbase and @sohalo for related ideas and insights.