Praise is the most overrated thing in business today, says marketing and customer service guru Jay Baer. The digital transformation underway of both business and the customer experience is forcing companies large and small to change their game plans for customer service, especially in the way they co-create, view and handle complaints.
As the business world and billions of people continue their digital transformations, we as a creative community across industries also need transformational changes in digital business development and iteration. A new category of focused, information-rich products known as data products break free from prior business intelligence models by integrating and packaging analytic information and outcomes into unique products and customer experiences.
An original version of this article was posted on the Elcom blog last week including a link to the ‘3 Drivers of Change in the Modern Workforce’ eBook – highly relevant content and research for this topic. And I wanted to share more details including two video interviews, so here we go.
College students in the Boston area now have the opportunity to win amazing prizes for engaging with brands on social media. Combine the social sweepstakes experience with an annual event at Fenway Park on Saturday, September 12th, and social engagement magic happens. Let’s call it an engagement marketing triple play!
We’re at the Squaw Creek Resort this week for MediaPost’s Cross-Channel Marketing Insider Summit. I won’t kid you, the Lake Tahoe region during this time of year is an incredible place to connect with industry creators, ideas, and insights. I'm diving into cross-channel attribution with three experts; you can follow conversation with #CCMIS on Twitter. Update: watch the session on-demand, now!
We’re at the ClickZ Live San Francisco event today and it’s my pleasure to moderate the ‘Advanced’ track with some extraordinary speakers and industry experts. Companies represented include CNN, Google, M&C Saatchi Mobile, Performics, Pixalate, and Trustworthy Accountability Group (TAG). This #CreateSheet is a work in progress based on onsite discussions and your tweets.