Creatorbase

Today’s consumerism across industries -- influenced by a combination of digital transformation, entitlement, and the pursuit of real-time personalization by a growing number of businesses -- is driving an idea called ‘people-based marketing’ that was explored at MediaPost’s Brand Marketers Insider Summit in Tahoe/August 2017. Watch three related videos about AI, machine learning and our Smart Stack panel discussion. Read more →

Workers who want to succeed and be more sustainable in the Fourth Industrial Revolution will need to be creative, critical thinkers who can solve complex problems and possess high emotional intelligence, according to the World Economic Forum's new report, The Future of Jobs. These Top 10 Skills Will be Critical in the 2020 Global Economy Complex problem solving (1) Critical... Read more →

Creativity is one of the most important job skills a worker will need in the coming Fourth Industrial Revolution, which will be driven by artificial intelligence and machine learning. Two other key skills – critical thinking and complex problem solving – are components of creativity. Read more to see why creativity ranks so high going forward. Read more →

In January 2015, I started to seriously think about taking Creatorbase® to a whole new level given years of dabbling, a recent career shift toward consulting, and an inner voice that kept getting louder by the month. But I wasn’t convinced to take personal and professional risks until after meeting Amy Wilkinson on March 11, 2015 at Stanford. Her point of view is life-changing. Read more →

Creatorbase is all about applying and encouraging creativity. We call active community members ‘co-creators’ because, in my humble opinion, all of us are creators in our own ways whether by ourselves or with others. David Kelley of IDEO has devoted his life and work to unlocking people's innate creativity. He outlines his philosophy in a landmark TED Talk and I've provided highlights for a quick read. Read more →

We’re at the ClickZ Live San Francisco event today and it’s my pleasure to moderate the ‘Advanced’ track with some extraordinary speakers and industry experts. Companies represented include CNN, Google, M&C Saatchi Mobile, Performics, Pixalate, and Trustworthy Accountability Group (TAG). This #CreateSheet is a work in progress based on onsite discussions and your tweets. Read more →