Mobile has forever changed what we expect of brands. It's fractured the customer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape target audience decisions and paths to purchases. Our MediaPost Brand Marketers Summit panel is covering this topic on August 27th.
Praise is the most overrated thing in business today, says marketing and customer service guru Jay Baer. The digital transformation underway of both business and the customer experience is forcing companies large and small to change their game plans for customer service, especially in the way they co-create, view and handle complaints.
I recently attended the Customer Experience Retail Summit hosted by IPQC and was surprised to learn how basic data like customer feedback – whether direct or obscure – can create significant value if correctly applied in the business.
As the business world and billions of people continue their digital transformations, we as a creative community across industries also need transformational changes in digital business development and iteration. A new category of focused, information-rich products known as data products break free from prior business intelligence models by integrating and packaging analytic information and outcomes into unique products and customer experiences.
Creativity is one of the most important job skills a worker will need in the coming Fourth Industrial Revolution, which will be driven by artificial intelligence and machine learning. Two other key skills – critical thinking and complex problem solving – are components of creativity. Read more to see why creativity ranks so high going forward.
In January 2015, I started to seriously think about taking Creatorbase® to a whole new level given years of dabbling, a recent career shift toward consulting, and an inner voice that kept getting louder by the month. But I wasn’t convinced to take personal and professional risks until after meeting Amy Wilkinson on March 11, 2015 at Stanford. Her point of view is life-changing.