Today’s consumerism across industries -- influenced by a combination of digital transformation, entitlement, and the pursuit of real-time personalization by a growing number of businesses -- is driving an idea called ‘people-based marketing’ that was explored at MediaPost’s Brand Marketers Insider Summit in Tahoe/August 2017. Watch three related videos about AI, machine learning and our Smart Stack panel discussion.
Marketing Best Practices
Every business has the potential to become a unique source of shareable stories and useful content about X topics for X audience. But there's a catch. We must be willing to invest in and sustain our own media platforms – to think and act like publishers (creators) rather than advertisers and promoters with quarterly sales goals. Why is this important...
Unless you’ve been on a remote island for several months, you’ve heard news about security breaches at Yahoo and hacking allegations during the 2016 presidential election. These are just two examples of ongoing dangers on the internet – which hurt organizations of all sizes and potentially anyone on the web. Google Chrome, Mozilla Firefox and other web browsers are all too familiar with these kinds of cybersecurity risks and are making helpful changes to protect society at large.
Mobile has forever changed what we expect of brands. It's fractured the customer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape target audience decisions and paths to purchases. Our MediaPost Brand Marketers Summit panel is covering this topic on August 27th.
"Account Based Everything" (ABE) may sound like the latest marketing buzzword to hit the thought-leadership circuit. But it's really a good way to view how B2B marketing, sales and customer retention processes are evolving. Jon Miller of Engagio shows us why ABE is the future of B2B.
I recently attended the Customer Experience Retail Summit hosted by IPQC and was surprised to learn how basic data like customer feedback – whether direct or obscure – can create significant value if correctly applied in the business.