I’m thrilled to announce that GoodData and Creatorbase teams are collaborating to create and share ideas and insights about how businesses are successfully distributing data analytics to internal and external stakeholders that enable them to unlock the value of their data in more meaningful ways.
Marketing Best Practices
An original version of this article was posted on the Elcom blog last week including a link to the ‘3 Drivers of Change in the Modern Workforce’ eBook – highly relevant content and research for this topic. And I wanted to share more details including two video interviews, so here we go.
College students in the Boston area now have the opportunity to win amazing prizes for engaging with brands on social media. Combine the social sweepstakes experience with an annual event at Fenway Park on Saturday, September 12th, and social engagement magic happens. Let’s call it an engagement marketing triple play!
We’re at the Squaw Creek Resort this week for MediaPost’s Cross-Channel Marketing Insider Summit. I won’t kid you, the Lake Tahoe region during this time of year is an incredible place to connect with industry creators, ideas, and insights. I'm diving into cross-channel attribution with three experts; you can follow conversation with #CCMIS on Twitter. Update: watch the session on-demand, now!
We’re at the ClickZ Live San Francisco event today and it’s my pleasure to moderate the ‘Advanced’ track with some extraordinary speakers and industry experts. Companies represented include CNN, Google, M&C Saatchi Mobile, Performics, Pixalate, and Trustworthy Accountability Group (TAG). This #CreateSheet is a work in progress based on onsite discussions and your tweets.
Check out some key takeaways from this Social Shake-Up 2015 panel in Atlanta including Beth Gregg, CEO of ShopperBridge, John Holland, Senior Manager Analytics at The Home Depot, and Mark Josephson, CEO of Bitly. Our conversation was all about analytics for creating mobile and social customer experiences. Let's do this!