Your team’s B2B big picture likely includes some form of digital transformation. But is your strategy clear and embraced by all stakeholders inside and outside the organization? David Hersh and Blaine Mathieu share some ideas and insights on this topic.
Mobile has forever changed what we expect of brands. It's fractured the customer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape target audience decisions and paths to purchases. Our MediaPost Brand Marketers Summit panel is covering this topic on August 27th.
"Account Based Everything" (ABE) may sound like the latest marketing buzzword to hit the thought-leadership circuit. But it's really a good way to view how B2B marketing, sales and customer retention processes are evolving. Jon Miller of Engagio shows us why ABE is the future of B2B.
I recently attended the Customer Experience Retail Summit hosted by IPQC and was surprised to learn how basic data like customer feedback – whether direct or obscure – can create significant value if correctly applied in the business.
As the business world and billions of people continue their digital transformations, we as a creative community across industries also need transformational changes in digital business development and iteration. A new category of focused, information-rich products known as data products break free from prior business intelligence models by integrating and packaging analytic information and outcomes into unique products and customer experiences.
Creativity is one of the most important job skills a worker will need in the coming Fourth Industrial Revolution, which will be driven by artificial intelligence and machine learning. Two other key skills – critical thinking and complex problem solving – are components of creativity. Read more to see why creativity ranks so high going forward.