"Account Based Everything" (ABE) may sound like the latest marketing buzzword to hit the thought-leadership circuit. But it's really a good way to view how B2B marketing, sales and customer retention processes are evolving. Jon Miller of Engagio shows us why ABE is the future of B2B.
I recently attended the Customer Experience Retail Summit hosted by IPQC and was surprised to learn how basic data like customer feedback – whether direct or obscure – can create significant value if correctly applied in the business.
As the business world and billions of people continue their digital transformations, we as a creative community across industries also need transformational changes in digital business development and iteration. A new category of focused, information-rich products known as data products break free from prior business intelligence models by integrating and packaging analytic information and outcomes into unique products and customer experiences.
Creativity is one of the most important job skills a worker will need in the coming Fourth Industrial Revolution, which will be driven by artificial intelligence and machine learning. Two other key skills – critical thinking and complex problem solving – are components of creativity. Read more to see why creativity ranks so high going forward.
In January 2015, I started to seriously think about taking Creatorbase® to a whole new level given years of dabbling, a recent career shift toward consulting, and an inner voice that kept getting louder by the month. But I wasn’t convinced to take personal and professional risks until after meeting Amy Wilkinson on March 11, 2015 at Stanford. Her point of view is life-changing.
Creatorbase is all about applying and encouraging creativity. We call active community members ‘co-creators’ because, in my humble opinion, all of us are creators in our own ways whether by ourselves or with others. David Kelley of IDEO has devoted his life and work to unlocking people's innate creativity. He outlines his philosophy in a landmark TED Talk and I've provided highlights for a quick read.