Mobile has forever changed what we expect of brands. It's fractured the customer journey into hundreds of real-time, intent-driven micro-moments. Each is a critical opportunity for brands to shape target audience decisions and paths to purchases. Our MediaPost Brand Marketers Summit panel is covering this topic on August 27th.
I recently attended the Customer Experience Retail Summit hosted by IPQC and was surprised to learn how basic data like customer feedback – whether direct or obscure – can create significant value if correctly applied in the business.
As the business world and billions of people continue their digital transformations, we as a creative community across industries also need transformational changes in digital business development and iteration. A new category of focused, information-rich products known as data products break free from prior business intelligence models by integrating and packaging analytic information and outcomes into unique products and customer experiences.
Jeff Morris, VP of Strategy and Success at GoodData, and I talked about the meaning of "True Cloud" from GoodData's perspective and also how other technology leaders like Facebook, Google and Salesforce embrace a True Cloud strategy. In this very first 'DataTalk' video interview, we highlight true-cloud topics that any business or technology leader should consider in 2016.
In October 2015, a number of GoodData customers, partners, and industry practitioners went to NYC to participate in the Data Monetization Summit. I was invited to do a deep-dive and this post includes an excerpt from a more complete post by Philip Carty, GoodData's Chief Revenue Officer.
I’m thrilled to announce that GoodData and Creatorbase teams are collaborating to create and share ideas and insights about how businesses are successfully distributing data analytics to internal and external stakeholders that enable them to unlock the value of their data in more meaningful ways.