Big-C Impact: Co-created value, with people and advanced technology like AI, that is greater than any single person's current capability. Meaningful value creation for scale, revenue growth, and a sustainable world.
Business Creator: A creative business person and/or technology industry leader in any role, organization size, career level, and industry who has a hyper-focus on understanding and solving for customer (human-centered) problems and opportunities from within their business domain of expertise. And, they strive for a generalist’s knowledge of surrounding business domains to continuously improve their 'T-alent' and value creation capability in their organization and global marketplace.
Community Practice: An integrated strategy that leverages a customer success manifesto and four key programs: 1) Customer Enablement & Stories; 2) Community Hub & Spokes; 3) Thought Leadership & Media; 4) Command Center & Reporting. An inner circle, made up of various roles and skills, is a critical success factor. Read a published article from 2013 to learn more.
Creator Economy: An ecosystem of over 50 million independent content creators––including infuencers, bloggers, and videogrpahers––who monetize their creative talents, expertise, or influence directly to audiences, bypassing traditional media gatekeepers.
The Co-creators Way: A manifesto to bring together creative business people and technology industry leaders from across expeirences, skill sets, organization sizes, and locations worldwide––to co-create Big-C impact and outcomes that matter for people, business, and the word.
