Adore, Believe, Co-create: The ABCs for successful business relationships

by Erick Mott
February 14, 2026

On Valentine’s Day around the world, people celebrate love, affection, and friendship through gifts, cards, and romantic gestures.

What about at work?

Of course, in a business setting it’s generally recommended to avoid romantic relationships. But I’m all for adoring (heart) your brand and its human-centered purpose, believing (head) in the leaders and team members you work with, and co-creating (hands) with others and good strategy for challenging priorities and transformations many of us are experiencing in 2026. Even if you have some fear or uncertainty about the future.

That’s a human experience in any important relationship or transformation.

Now, here’s something personal and certainly related: It was 6 years ago today (February 14, 2020) that I received and accepted an offer to join ServiceNow. It was the best career decision and investment I ever made. I immediately fell in love with the brand and culture. 

I connected, learned, created, and grew with exceptional colleagues on strategic initiatives like ServiceNow Impact, Sales Success Center, and ServiceNow University. I’ll always be grateful for my contributions and experiences with the Global Learning & Development team and beyond. Together, we  envisioned and co-created Big C outcomes that matter!

With the right blend of character, chemistry, mindset, skills, and an action plan, we can believe we’re on the right track to co-create value that’s meaningful for people, business, and our sustainable world.

Which brings me to today 

After several years at ServiceNow, I decided in January to focus on a reimagined Creatorbase® community and media platform for business creators everywhere. It's an original idea from 2002, that pivoted over time, and now a “must do or I’ll regret it” commitment with a new strategy, go-to-market plan, team, and technology platform.

We're on the right track to launch in about 30 to 60 days. But our team would be remiss if I didn’t ask you, an accomplished business professional, for your feedback as part of our design process for Phase 1 user experience and editorial decisions.

Your feedback is a gift and we thank you in advance!

Please take 5 minutes to help shape the new Creatorbase Community by answering five easy questions: https://www.creatorbase.com/research  

Your personal identifiable information will not be shared with anyone.

I’ve learned over the years that business can be very challenging at times, especially with major changes like AI adoption across work domains and deep in your current role. But, just like in any enduring relationship you'll celebrate on Valentine's Day, it's manageable when you Adore, Believe, Co-create (ABCs) with others on a similar journey and shared goals. 

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