I’m sharing this in case you missed us (ICYMU) story and no, that’s not a typo. Even though people often use "ICYMI" (conveniently, the 'u' and 'i' keys sit side by side on the keyboard), for the original Creatorbase®…the “it” is “us.”

There is no “i” in team, and we’re actively growing an agile team of creative business and technology leaders organized inside the community by eight business domains. Our members connect for trust, learn by doing, create to do Capital-C work, and grow where needed from anywhere. As the original Creatorbase community and media company that started in 2007, we believe that meaningful co-creation starts with authentic, human connections.

Full disclosure, I used AI to help organize ICYMU highlights with public feature stories and video clips from several Creatorbase Founding 500 members since our May 1, 2026 launch of the reimagined brand experience. This content is only the tip of the iceberg when considering all advisory work, publishing, and speaking inside our exclusive community operating from the San Francisco / Silicon Valley area. We have more members co-creating behind the scenes. Stay tuned for their feature stories and CreatorTalk videos.
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‍Co-cre8™ in action

Each highlight includes the public headline, link to full content, and a brief summary. I sorted by the most recently published content by each member with me closing out at the bottom.

Thomas Salinas

Co-create customer value with reimagined GTM skills, tools, and workflows. As AI automates go-to-market execution, human judgment and quality control become differentiators. This is Part 1 of a member-led growth series.

Janel Woodard

Five steps to accelerate your career pivot as a short-term change initiative. Run a pivot through Prosci's ADKAR model. Ask for specific feedback, audit your energy, and write a one-sentence value statement.

Every B2B product story is a change story for people. Product marketing, change management, and internal communications should co-create stories as sustained journeys. A launch is a starting line.

Aaron Smith

Lead people through a mentorship lens for their unexpected growth. Leaders should shift from one-size-fits-all direction to personalized mentoring. Find each person's motivators and know when advice helps.

Creatorbase and the intersection of creativity and technology. Smith covers creativity and technology, SaaS innovation, and mentorship, from the June 18 Meet & Greet.

William Jantzen

How to elevate your daily well-being by doing active restoration. Replace passive rest with active restoration. Anchor hydration and sleep first, then add tissue release and mobility routines.

Progressive conditioning with resistance training for your well-being foundation. Progressive conditioning pairs resistance training with Zone 2 cardio. Scale weekly movement minutes in phases to build focus and durability.

Progressive conditioning for well-being. Two progressive conditioning tips that scale weekly movement into manageable blocks.

Strengthen your human platform: Schedule architecture and micro-recoveries. Schedule architecture protects your energy. Micro-recoveries, like breathing resets and desk movements, prevent burnout between back-to-back meetings.

Schedule architecture and micro-recoveries for human performance. A four-minute video on reducing stress and increasing energy at work.

Strengthen your human platform for personal goals and work demands. The AI-era "infinite workday" imposes a cognitive tax. Swap old time-management hacks for well-being habits and train daily like an athlete.

Blaine Mathieu

People friction is needed for real relationships and business outcomes. Six hours a day talking to AI agents dulled his patience for human disagreement. He urges tracking AI versus human time and valuing unpredictability.

Blaine Mathieu and Erick Mott on-demand: 'Reading the Water' Livestream. A working session on where to retrofit and where to reimagine, how far to trust autonomous systems, and how to govern unattended work.

Boards expect non-technical leaders to drive business results with agentic AI. His book The River Doesn't Wait teaches "continuous navigation." Executives must keep reading the current and adjusting as agentic AI accelerates.

The River Doesn't Wait book for non-technical business leaders. A conversation with Mott on the executive field guide and continuous navigation.

Agentic AI, his new book, and Creatorbase. His background, his focus on agentic AI, and a book for line-of-business leaders, from the May 21 Meet & Greet.

Jeffrey Mares

How to onboard for business outcomes that matter to people and revenue growth. Onboarding is a human-needs progression. Build trust first, engineer an early win, and measure readiness rather than checklist completion.

John Phillips

Wearables innovation-to-growth focus at Quest Global. Phillips discusses his multi-year smart glasses focus, recorded at a June Meet & Greet. He leads wearables strategy at Quest Global.

Why Creatorbase? He joined for relationship building, collaboration, and co-creation around specific community needs.


Erick Mott

Why join the original Creatorbase®. Why to choose the premium Founding 500 membership plan.

How to listen and be decisive to co-create customer trust and value. A newsletter subject line carried an unintended cancer association. Gut instinct plus subscriber data prompted a fast fix, showing quick action builds trust.

Co-creating Durable Ownership for your changing world of work. More than a dozen Founding 500 members are building a Durable Ownership Playbook around reputation, intellectual capital, and community.

Glass, huh? How to own a piece of a big thing earlier in the wild. Smart glasses took twelve years to mature. Partnerships and human-centered design made them work, a model for owning a piece of big things earlier.

Durable Ownership for college students and early-career talent. A four-minute excerpt from the July 16 Meet & Greet, including a college-bound student's view on using and not using AI.

Durable Ownership: A timely operating model for college students and early-career talent. With 37% of entry-level jobs facing AI exposure, students should co-create, practice AI restraint, and manage their reputation and well-being.

Sometimes, the internet gives you a gift. He points readers to Brian Solis' Synthesia Live keynote. The WEF projects 170 million new roles this decade, a positive signal for adaptive people.

Why community matters in the AI era. A four-minute clip from the July 2 Meet & Greet.

Business Creators are motivated to co-create for customer value and Durable Ownership. A Business Creator pairs deep domain mastery with human-centered leadership. Durable Ownership rests on coalitions, adaptive skills, and an owner's mindset.

Finding your way while being recorded in an AI-native organization. AI captures workplace data, but it can't replicate personal connection. Show up, grow your expertise, and build relationships that earn trust.

Creatorbase's growth strategy. An excerpt from the June 8 Co-cre8 Live workshop on the community and media organization's growth strategy.

Co-create during this window to own the unknown. AI adoption opens a window for proactive people. Value shifts to trust, execution, and relationships, so move from passive consumer to active co-creator.

How we're organizing creative business people and technology industry leaders. Meet & Greet conversations offer depth that Slack threads can't. Eight business domains and the Co-creators Way flywheel structure the community.

Why Creatorbase now? Career ladders are breaking as capability and durable ownership replace seniority and title. People who co-create their own path will thrive in the AI era.

May Day Movement with Mindshift book. Why Creatorbase now, and how Brian Solis' Mindshift influenced the reimagined experience.

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DOing it for us and you

‍These Founding 500 members are actively co-creating for Creatorbase stakeholders and are key members of the Durable Ownership™ (DO) Team with a focus on Q4’26 deliverables for our 2027 growth strategy.

Help us help you and others

How are you co-creating the future in your business domain? Choose at least one action below to engage:

• Apply to join Creatorbase member-only discussions and Co-cre8 projects.
• Subscribe to the Creatorbase Brief™ weekly newsletter for member insights and updates.‍
• Share on LinkedIn with #ICYMU hashtag.